Terms of Service

The quick version: your catalog stays yours. What Masira generates for you is a suggestion to review, not a guarantee — we can't promise how third-party AI assistants rank you. Use the platform on your own channels, pay for what you agreed to, and you can leave (and take everything with you) whenever you want.

These Terms of Service (the "Terms") are an agreement between Masira, Inc. ("Masira", "we", "us") and you or the company you represent ("you"). They govern your use of Masira's websites and the Masira dashboard (together, the "Service"). By creating an account or using the Service, you agree to these Terms.

The Service

Masira helps brands make their product catalogs readable to AI shopping assistants: importing and normalizing catalog data, generating AI-enriched attributes and copy, analyzing customer reviews and social content from your own channels, and measuring how AI assistants surface your products. Features vary by plan, and we improve the Service continuously — features may change over time.

Your account

You must provide a valid email address to create an account. Sign-in uses one-time codes sent to your email, so keeping access to that inbox secure is your responsibility, as is everything that happens under your account. Accounts are for business use; you must be at least 16 and have the authority to bind the company you sign up for.

Your content

You retain full ownership of everything you bring to the Service — your catalogs, product data, imagery, reviews, and social content ("Your Content"). You grant us a limited license to host, process, analyze, and display Your Content solely to operate and improve the Service for you.

You are responsible for having the necessary rights to the content you connect: catalogs you upload, storefronts you point us at, and social accounts you link must be yours or ones you are authorized to use.

AI-generated output

Parts of the Service produce machine-generated content: enriched attributes, rewritten product copy, suggested target queries, and diagnostic analyses. This output is generated by AI models and is provided as suggestions for your review — it may contain inaccuracies, and you decide what to approve and publish. Masira does not guarantee that AI-generated output is accurate or error-free, and does not guarantee any particular ranking, placement, or visibility of your products in third-party AI assistants such as ChatGPT, Perplexity, or Gemini.

As between you and Masira, approved AI-generated output about your products becomes part of Your Content, and you own it to the extent permitted by law.

Acceptable use

You agree not to:

• use the Service for anything unlawful, or upload content that infringes someone else's rights;
• connect accounts, storefronts, or data sources you do not own or have authority over;
• attempt to probe, disrupt, or overload the Service, or circumvent usage limits;
• reverse engineer the Service or use it to build a competing product;
• resell or provide access to the Service to third parties without our agreement.

We may suspend or limit accounts that violate these rules.

Fees and payment

Paid plans are quoted and agreed with our sales team, and any trial terms are described when you start one. Fees are exclusive of taxes, which you are responsible for. When online billing is enabled, payments are processed by Stripe under their terms. If fees go unpaid after reasonable notice, we may suspend the Service until the balance is settled.

Third-party services

The Service interoperates with third-party platforms — social networks, review platforms, AI model providers, and payment processors. Those services have their own terms and availability; we are not responsible for them, and features that depend on them may change if the third party changes or withdraws access.

Intellectual property

The Service itself — its software, design, and everything that isn't Your Content — belongs to Masira. If you send us feedback or suggestions, we may use them without obligation to you.

Termination

You can stop using the Service and delete your account at any time from the dashboard settings; deletion permanently removes your account and Your Content from the Service. We may suspend or terminate accounts that materially breach these Terms, and we will give notice where reasonable. Sections that by their nature should survive termination (including ownership, disclaimers, and liability limits) survive.

Disclaimers

The Service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted or error-free.

Limitation of liability

To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or lost profits or revenues. Masira's total liability under these Terms is limited to the amounts you paid us in the twelve months before the claim arose or, if you have paid nothing, one hundred US dollars. Nothing in these Terms limits liability that cannot be limited by law.

Indemnification

You will defend and indemnify Masira against third-party claims arising from Your Content or your breach of these Terms, and we will defend and indemnify you against third-party claims that the Service itself infringes their intellectual-property rights.

Governing law

These Terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws rules, and disputes will be resolved in the state or federal courts located in Delaware.

Changes to these Terms

We may update these Terms as the Service evolves. If we make material changes we will update the date at the top of this page and, where appropriate, notify you by email or in the dashboard. Continuing to use the Service after changes take effect means you accept the updated Terms.

Contact

Questions about these Terms? Email support@masirahq.com.