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Terms of Service

Last updated October 29, 2026support@masirahq.com

The quick version: your catalog stays yours. What Masira generates for you is a suggestion to review, not a guarantee; we can't promise how third-party AI assistants rank you. Use the platform on your own channels, pay for what you agreed to, and you can leave (and take everything with you) whenever you want.

These Terms of Service (the "Terms") are an agreement between Masira, Inc. ("Masira", "we", "us") and you or the company you represent ("you"). They govern your use of Masira's websites and the Masira dashboard (together, the "Service"). By creating an account or using the Service, you agree to these Terms.

The Service

Masira helps brands make their product catalogs readable to AI shopping assistants: importing and normalizing catalog data, generating AI-enriched attributes and copy, analyzing customer reviews and social content from your own channels, and measuring how AI assistants surface your products. The Service can also assemble your catalog into agent-ready feeds. You can download a feed and submit it to an AI shopping platform yourself, or have us deliver it to the platform for you, as described under Feed delivery below. On plans that include it, the Service can also publish approved updates directly to your own store. Features vary by plan, and we improve the Service continuously; features may change over time.

The Service is offered to brands in the United States, the United Kingdom, Canada, Australia and the European Union. Measurement can be run for any market listed in the dashboard, including individual European countries and the European Union as a whole, whichever country your company is in. Choosing a market changes how AI assistants are asked; it does not change where the Service is hosted, which is described in our Privacy Policy.

Your account

You must provide a valid email address to create an account. Sign-in uses one-time codes sent to your email, so keeping access to that inbox secure is your responsibility, as is everything that happens under your account. Accounts are for business use; you must be at least 16 and have the authority to bind the company you sign up for.

Your content

You retain full ownership of everything you bring to the Service: your catalogs, product data, imagery, reviews, and social content ("Your Content"). You grant us a limited license to host, process, analyze, and display Your Content solely to operate and improve the Service for you.

You are responsible for having the necessary rights to the content you connect: catalogs you upload, storefronts you point us at, and social accounts you link must be yours or ones you are authorized to use.

Security

We protect Your Content with the safeguards described on our Trust page, which we keep in step with what the Service actually does. In summary:

  • Traffic to the Service is encrypted in transit over HTTPS, and the database is encrypted at rest. Store, PIM and other credentials you give us are also encrypted by the application before they are stored, and are never sent back to your browser.
  • Access to production systems is limited to the Masira personnel who need it, each with multi-factor authentication, and is reviewed every quarter.
  • Every request is scoped to your workspace, so one customer cannot read another's data.

If we confirm a security incident that affected Your Content, we will email you within 72 hours of confirming it, with what happened, what was affected, what we did and what you should do.

We run the Service with the service providers listed in our Privacy Policy and on the Trust page, and we keep those lists current.

You are responsible for the security of your side of the Service: the inbox you sign in with, the API keys you create (revoke the ones you no longer use), and the credentials you connect, which should grant no more access than the features you use need. If you suspect someone has accessed your account, tell us at support@masirahq.com promptly. To report a vulnerability, follow the responsible disclosure process on the Trust page.

AI-generated output

Parts of the Service produce machine-generated content: enriched attributes, rewritten product copy, suggested target queries, and diagnostic analyses. This output is generated by AI models and is provided as suggestions for your review; it may contain inaccuracies, and you decide what to approve and publish. Masira does not guarantee that AI-generated output is accurate or error-free, and does not guarantee any particular ranking, placement, or visibility of your products in third-party AI assistants such as ChatGPT, Perplexity, or Gemini.

As between you and Masira, approved AI-generated output about your products becomes part of Your Content, and you own it to the extent permitted by law. The same responsibility applies to publishing: nothing is written back to your store or included in a feed without your approval, and when a feed reaches a third-party platform, whether you submit it or we deliver it for you, that platform's terms govern what happens there.

Feed delivery

You can have Masira deliver a feed to a third-party platform for you. There are three ways: you give the platform a feed link that we host, you give us the upload details the platform issued to you, or you connect your own account on the platform, such as a Google Merchant Center account.

When you set up a delivery, you authorize Masira to send your feed to that platform on your behalf, to keep it current, and to read what the platform reports back about your products so we can show it to you. The authorization lasts until you stop the delivery or disconnect the account, which you can do at any time in the dashboard.

  • You remain the merchant. The account on the platform is yours, and so is your agreement with the platform. We act on your instructions as your service provider. We do not accept a platform's terms for you, and we do not become the seller of your products.
  • You need the authority to connect it. Connect only accounts you own or are authorized to manage, and deliver only products you have the right to sell.
  • We label AI-generated text where a platform requires it. A feed can include text that Masira generated. Some platforms require that text to be identified as AI-generated, and we send it to them marked that way.
  • The platform decides what it accepts. A platform may reject, disapprove, limit or remove your products under its own policies. We show you what it tells us, and we cannot promise an outcome.
  • Stopping a delivery stops new updates. It does not remove what a platform already holds. Products we delivered stay under your account there until you remove them or the platform removes them under its own rules. The same is true when your workspace is paused or your account is deleted, except that a feed link we host stops working when your access ends.

Acceptable use

You agree not to:

  • use the Service for anything unlawful, or upload content that infringes someone else's rights;
  • connect accounts, storefronts, or data sources you do not own or have authority over;
  • attempt to probe, disrupt, or overload the Service, or circumvent usage limits;
  • reverse engineer the Service or use it to build a competing product;
  • resell or provide access to the Service to third parties without our agreement.

We may suspend or limit accounts that violate these rules.

Fees and payment

Both plans are priced for your brand. Once our team approves your workspace's access request, we send an invoice for the price agreed with you, and access opens when it is paid. Enterprise plans are quoted and invoiced through our sales team under their own agreement.

The Brand plan starts either as a 30-day pilot, invoiced once and counted from the day it is paid, or as a monthly plan, billed in advance each month until canceled. One pilot is available per brand. A pilot does not renew on its own: tell us to keep going before it ends and monthly billing starts on the day the pilot ends. We invoice a monthly plan's first month. When you pay an invoice of a monthly plan by card, Stripe saves the card, and you authorize us to charge the plan's later months to it until the plan is canceled. You can replace the card in the dashboard's settings. Invoices and charges are issued and paid through Stripe under their terms; your payment details go to Stripe directly and are never stored by Masira. You can cancel a monthly plan at any time from the billing page in the dashboard. Cancellation takes effect at the end of the current billing period, and you keep access until then.

If an invoice is not paid by its due date, or a charge to your card is declined, we keep your account open for a reasonable grace period; if the balance remains unpaid, we may suspend access until it is settled. Fees are exclusive of taxes, which you are responsible for, and are non-refundable except where the law requires otherwise. If we change our prices, the new prices apply from your next billing cycle, and we will give you reasonable advance notice.

Third-party services

The Service interoperates with third-party platforms: social networks, review platforms, AI model providers, the shopping platforms you deliver feeds to, and payment processors. Those services have their own terms and availability; we are not responsible for them, and features that depend on them may change if the third party changes or withdraws access.

Intellectual property

The Service itself, its software, design, and everything that isn't Your Content, belongs to Masira. If you send us feedback or suggestions, we may use them without obligation to you.

Termination

You can stop using the Service and delete your account at any time from the dashboard settings; deletion permanently removes your account and Your Content from the Service. When a pilot ends without moving to monthly, or a subscription ends, your workspace is paused: we keep Your Content for 30 days in case you come back, then delete your account and remove the fields Masira wrote into your store. We may suspend or terminate accounts that materially breach these Terms, and we will give notice where reasonable. Sections that by their nature should survive termination (including ownership, disclaimers, and liability limits) survive.

Disclaimers

The Service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted or error-free.

Limitation of liability

To the fullest extent permitted by law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or lost profits or revenues. Masira's total liability under these Terms is limited to the amounts you paid us in the twelve months before the claim arose or, if you have paid nothing, one hundred US dollars. Nothing in these Terms limits liability that cannot be limited by law.

Indemnification

You will defend and indemnify Masira against third-party claims arising from Your Content or your breach of these Terms, and we will defend and indemnify you against third-party claims that the Service itself infringes their intellectual-property rights.

Governing law

These Terms are governed by the laws of the State of Delaware, USA, without regard to its conflict-of-laws rules, and disputes will be resolved in the state or federal courts located in Delaware.

Changes to these Terms

We may update these Terms as the Service evolves. If we make material changes we will update the date at the top of this page and, where appropriate, notify you by email or in the dashboard. Continuing to use the Service after changes take effect means you accept the updated Terms.

Contact

Questions about these Terms? Email support@masirahq.com.