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Make your inventory speak human.

Read the thesis

See it in action

Example fashion search on Halden. A shopper types "a dress for a rooftop dinner in July, under $300, not black" and Masira answers with in-stock products: Seamed Square Neck Dress in Good Linen, $297; Layered Mini Dress in Admiral Crepe, $237; Slip Dress in Relaxed Silk, $228; Strapless Maxi Dress in Crushed Satin, $237.

Masira sits in your backend and connects what shoppers mean to what you have in stock, on your website and across AI shopping agents.

Visibility measured across these engines

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Masira turns the tangled way shoppers talk into the exact products you have in stock, on your store and inside every AI agent that shops for them.

[01]The shift in commerce

E-commerce search is broken for how people actually shop.

Shoppers ask in whole sentences. Keyword search answers a word or two of each.

“A dress for dinner under $300”

Traditional E-Commerce

Price and occasion ignored

Store assistant

Online

A dress for dinner under $300

Answers from the store's keyword search

Here are 53 results for "dress".

Flared Dress

$296.25

Short-Sleeve Midi

$318.75 · over budget

Short-Sleeve Midi

$170

+50more
Type a message

Keyword search matched "dress" and dropped the budget and the occasion.

The Masira Intelligence Layer

Intent mapped

Store assistant

Online, powered by Masira

A dress for dinner under $300

Here are 19 dresses under $300, dinner picks first.

Shift Dress

$109.50

Flared Dress

$296.25

Sleeveless Fitted Dress

$138

+16more
Type a message
  • Reads price, category and occasion instantly, no model call
  • Applies price ceiling: ≤ $300 on every result
  • 19 dresses, the ones made for dinner first

“I'm going on a date, what do I wear?”

Traditional E-Commerce

No words matched

store.com/search

I'm going on a date, what do I wear?

Store search output
Wool Blazer, $455
Sweater Tee, $195
Staple Blazer, $371.25
Silk Shirt, $183.75
Cotton Tee, $75
5-Pocket Pant, $195
No matches. Showing featured pieces.

No word in the question is on a product, so the store shows its featured pieces.

The Masira Intelligence Layer

Contextual match

store.com/search

I'm going on a date, what do I wear?

Occasion: Date night
Occasion: Dinner
Style: Clean-lined
Dress code: Smart-casual

Draped midi dress, wool blazer

Full look $483

Sleeveless fitted dress, cardigan

Full look $503

  • Reads the occasion, the style and the dress code from a question
  • Pairs each match with the pieces that complete the look

“Couch for a small apartment under $1,500”

Traditional E-Commerce

Dimensions ignored

store.com/furniture/sofas

Couch for a small apartment under $1,500

Sofas300 results

Sort: Featured

Keyword search lists all 300 sofas, whatever their width.

The Masira Intelligence Layer

Filtered by size

store.com/furniture/sofas

Couch for a small apartment under $1,500

Sofas34 results

Width < 80 in.
High design
Under $1,500
  • Filters dimensions: Width < 80 in.
  • Leaves only compact, well-designed seating

Fashion examples show real Masira results.

[02]How Masira reads

Every word a shopper types is a filter.

Keyword search keeps the nouns and throws the rest away. Masira keeps the rest: the occasion, the place, the weather and the budget become constraints, checked against what is in stock right now.

Your search box already gets sentences like this one. Masira answers them without changing your storefront's design.

I have a dinner date in Miami. It's hot. I want something under $300.

“dinner date”Occasion: Evening
“in Miami”Context: Miami
“It's hot”Weather: Hot / linen
“under $300”Price: ≤ $300

In stock32 attributes read

  • Ribbed Midi Dress$210
  • Strappy Heel Sandal$145
  • Belted Linen Dress$180

[03]The architecture

Three steps from a flat catalog to the right answer.

Masira enriches what you sell, reads what shoppers ask, and serves the match wherever they ask it.

Raw merchant data

SKU
DR-8890
Title
Linen Dress
Price
$280
Category
Apparel
  1. Optical Image Analysis
  2. Attribute Normalization
  3. Knowledge Graph Mapping

Enriched record

SKU
DR-8890
Title
Linen Dress
Aesthetic
Quiet Luxury
Context
Miami / Resort
Weather
Breathable Linen

One layer, everywhere shoppers ask.

Your storefront and the AI agents that shop for your customers read the same enriched catalog.

Your storefront

Powers the search bar, filters and recommendations you already have.

AI shopping agents

Product feeds in the formats ChatGPT, Google and Microsoft read.

No redesign

Your frontend and checkout stay as they are. Masira works under the search input you have.

[04]Cross-category infrastructure

Whatever details your customers care about, Masira understands.

Size, style, price or performance. Masira turns each request into matches from your inventory, in any category.

Home & Living

“I need a couch for a small apartment that doesn't look cheap.”

  • [ Width < 80 in. ]
  • [ Small footprint ]
  • [ High-end materials and finish ]

Fashion & Apparel

“I have a dinner date in Miami. It's hot out. I want something under $300.”

  • [ Dressed for an evening out ]
  • [ Breathable fabrics for heat ]
  • [ Price: $300 max ]

Beauty & Skincare

“I have sensitive skin and need a fragrance-free moisturizer under $40.”

  • [ Made for sensitive skin ]
  • [ No added fragrance ]
  • [ Price: $40 max ]

Consumer Electronics

“I need a laptop for video editing under $1,500.”

  • [ GPU with dedicated VRAM ]
  • [ Color-accurate display ]
  • [ Price: $1,500 max ]

Travel & Gear

“I'm going to Tokyo for 5 days and need a carry-on for business and sightseeing.”

  • [ Fits international overhead bins ]
  • [ Looks professional ]
  • [ Durable, with compartments ]

IntentInventory

The intelligence layer between human intent and your inventory.

Masira runs in your backend. It adds the occasion, material and style each product is missing, so a shopper's sentence and an AI agent's query both land on the right SKU.

[05]FAQ

Questions, answered plainly.

Masira reads your catalog and adds the details shoppers search by, like occasion, material and style. Your search bar sends each question to Masira and shows the matches in your own design, with your usual search as the fallback.

Masira reads your catalog from Shopify, WooCommerce, Akeneo, Salsify or a CSV file. Search runs through your Shopify theme or our API for headless storefronts, and your checkout stays as it is.

Masira builds product feeds from your enriched catalog in the formats ChatGPT, Google and Microsoft ingest, and serves the same catalog through an API and an MCP server your own tools can query.

No. Masira works behind the search box and recommendation blocks you already have, so your theme, your layout and your checkout stay as they are.

Ready to make your catalog understandable to AI?

Start with a 30-day pilot on your real catalog. See how pricing works