# Masira

> Masira is the intelligence layer between what shoppers mean and what you have in stock, on your storefront and across AI shopping agents.

## What Masira does

Masira sits in a store's backend and connects what shoppers mean to what is in stock, on the store's own website and across AI shopping agents.

- Ingest and enrich: reads raw merchant SKUs, titles, prices, and imagery, then adds the attributes shoppers ask about (aesthetic, context, weather, pairings) through image analysis, attribute normalization, and knowledge graph mapping.
- Understand and match: parses a natural language query into constraints (category, dimensions, material quality, price ceiling) and matches them against real-time inventory.
- Distribute everywhere: powers the store's native search bar, filters, and recommendations, and builds product feeds for ChatGPT, Google and Microsoft.

## Who it's for

E-commerce teams whose shoppers search in full sentences. Masira works across categories, including home and living, fashion and apparel, consumer electronics, and travel gear.

## Example

A shopper types "I have a dinner date in Miami. It's hot. I want something under $300." Masira maps the context (Miami), the weather (hot, so breathable linen), the occasion (evening), and the price ceiling ($300), then returns in-stock matches.

## FAQ

### How does Masira work behind the scenes?

Masira reads your catalog and adds the details shoppers search by, like occasion, material and style. Your search bar sends each question to Masira and shows the matches in your own design, with your usual search as the fallback.

### How does Masira sync with our existing storefront?

Masira reads your catalog from Shopify, WooCommerce, Akeneo, Salsify or a CSV file. Search runs through your Shopify theme or our API for headless storefronts, and your checkout stays as it is.

### How does Masira get our products in front of AI shopping agents?

Masira builds product feeds from your enriched catalog in the formats ChatGPT, Google and Microsoft ingest, and serves the same catalog through an API and an MCP server your own tools can query.

### Do we need to change our storefront's design?

No. Masira works behind the search box and recommendation blocks you already have, so your theme, your layout and your checkout stay as they are.

## Links

- Site: https://masirahq.com
- Get started: https://dashboard.masirahq.com
- Pricing: https://masirahq.com/pricing (Brand, as a 30-day pilot or monthly, plus Enterprise; both priced per brand and invoiced by our team after an approved access request; talk to sales)
- Contact: hello@masirahq.com

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This page on the web: https://masirahq.com/